22-05-2014, 05:16 PM
Micro brands and small watch firms do not have a easy job in a world where branding is so important . But despite this a new one pops up about once a week . Must be money in it somewhere 
I think they are filling a gap in the market to buy something different that looks exclusive
without having to spend over 20000 kr . I welcome them because many of them give a lot of watch for the money . Most of them are divers that
appeal to a young public who want limited edition watches for small money . The quality is quite good , the cases and straps are spat out by the
same type of CT. machines that make top end watches . The calibers are usually reliable and easy to repair , and service costs are low .
So what is there not to like about them ? Well nothing really except the following points to remember when buying one of them .
They can be very hard to sell . Many of these brands are not exactly household names . And trying to
make a part exchange deal anywhere else but the place where you bought it is a uphill battle . Many of these brands are just no go and
end up selling for a fraction of the new price . But you could say the same about 90% of the worlds watches
So what to do ?
I say if you want one buy it but do not expect it to become a classic or keep its value . You could
consider saving just a little more money and buy a used name brand with a bit of watchmaking know how & tradition . I for one am
pleased that people have more of a choice today in buying good quality watches for so little money . This would have been unthinkable
20 years ago . Maybe they can even take some of the market away from the established brands who are ripping us all off with their
exclusive service deals and bad service . Now would that not be nice .
Would i buy one ? Yes if the price was right . I like many of the design elements in Micro brands ,
they can experiment more than the big brands because the risk is not so great . Where the buck stops in my world is where many of the
brands and their followers go over the top with enthusiasm , and start compairing them with brands who have about a hundred years
of watchmaking knowledge and tradition behind them .
To sum up i think micro brands have a place in this watch circus . And in many ways can have
a really positive effect on the industry . It takes all kinds to make a world , and micro brands have their place .
Willy
I think they are filling a gap in the market to buy something different that looks exclusive without having to spend over 20000 kr . I welcome them because many of them give a lot of watch for the money . Most of them are divers that
appeal to a young public who want limited edition watches for small money . The quality is quite good , the cases and straps are spat out by the
same type of CT. machines that make top end watches . The calibers are usually reliable and easy to repair , and service costs are low .
So what is there not to like about them ? Well nothing really except the following points to remember when buying one of them .
They can be very hard to sell . Many of these brands are not exactly household names . And trying to
make a part exchange deal anywhere else but the place where you bought it is a uphill battle . Many of these brands are just no go and
end up selling for a fraction of the new price . But you could say the same about 90% of the worlds watches
So what to do ?I say if you want one buy it but do not expect it to become a classic or keep its value . You could
consider saving just a little more money and buy a used name brand with a bit of watchmaking know how & tradition . I for one am
pleased that people have more of a choice today in buying good quality watches for so little money . This would have been unthinkable
20 years ago . Maybe they can even take some of the market away from the established brands who are ripping us all off with their
exclusive service deals and bad service . Now would that not be nice .
Would i buy one ? Yes if the price was right . I like many of the design elements in Micro brands ,
they can experiment more than the big brands because the risk is not so great . Where the buck stops in my world is where many of the
brands and their followers go over the top with enthusiasm , and start compairing them with brands who have about a hundred years
of watchmaking knowledge and tradition behind them .
To sum up i think micro brands have a place in this watch circus . And in many ways can have
a really positive effect on the industry . It takes all kinds to make a world , and micro brands have their place .
Willy
- Jeg er engelsk - bor i Danmark, forstår dansk - men foretrækker at skrive på engelsk 
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