Jack Forster om Apple Watch

[jk]

Den kendte urskribent Jack Forster har skrevet en meget interessant artikel om Apple Watch. Han overrasker i hvert fald mig ved at være meget begejstret for uret!
http://www.hodinkee.com/articles/why-jac...72d40049a0

[bjorn_e58]

Det er lidt sjovt med Apple watch, der givet skaber sin fanskare blandt dem, der allerede er hooked på Apple. Efter min mening er Huawei dog langt mere spændende at følge, for de forsøger helt tydeligt at lave noget, der minder om de klassiske, mekaniske ure.

/Bjørn.

[jacobzimmer]

Hvad hedder det ur Bjørn ?? :D


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[runzuk]

Fedt ur. Ingen kommer op på siden af det.

[bjorn_e58]

(09-02-2016, 11:43 AM)runzuk Skrev: Fedt ur. Ingen kommer op på siden af det.

Mener du apple eller huawei?

(09-02-2016, 01:15 AM)jacobzimmer Skrev: Hvad hedder det ur Bjørn ?? :D

Spø'r du seriøst?  Prøv at google "Huawei Watch", eller smut en tur i f.eks. Københavns Lufthavn, hvor der er en del reklamer.

Her er et par billeder sakset fra nettet:





/Bjørn.

[runzuk]

(09-02-2016, 07:43 PM)bjorn_e58 Skrev: Mener du apple eller huawei?

[jacobzimmer]

@bjorn_e58 - Ja jeg spurgte seriøst, har aldrig set eller hørt om det ur, og befinder mig sjælendt i KBH området. For den sagsskyld KBH. Men det ser fedt ud, og ligner meget mere et ur, end apple watch. Om jeg bryder mig om det ved jeg ikke rigtigt. Synes ikke et smart watch skal prøve at ligne noget det ikke er, som f.eks. Tag Heuer Connect :)

[bjorn_e58]

Hvis de har lagt sig liiiidt for meget op ad et bestemt design efter nogens smag (hvad de givet har, det er jo kinesere!) så klarer du nemt det: Ifølge den ene anmeldelse, jeg har læst, har det omkring 40 forskellige "faces", man kan vælge imellem.

/Bjørn

[jk]

Det er efter min mening slet ikke den vej, man skal gå med smart watches. De skal netop IKKE ligne almindelige ure. De skal have deres helt egen brugeroplevelse. Jeg har klippet nogle vigtige afsnit ud af den lange artikel fra Hodinkee. Det er vigtige pointer Jack Foster fremhæver. Bemærk f.eks. han kommentarer til Apple lænken og den pris. Det kommer altså fra en mand, som ved hvad han taler om i den klassiske urindustri.
JK

Having worn an Apple Watch almost exclusively for the last month, I feel absolutely confident that mechanical watches aren’t going anywhere for now. But the Apple Watch isn’t either. It’s almost improbably well done, and it shows a willingness to think creatively that ought to be heeded by the luxury watch industry – and it also suggests to me that underestimating its impact, and Apple, is dangerous.

We jump back and forth between what’s on our phones and what’s going on around us, and it makes us pervasively anxious. If we’re staring at our phones we aren’t connected with the world; if we’re looking at the world, we get worried we’re missing something. The whole online social world becomes reduced to manageable dimensions with the Apple Watch.

Conventional wisdom has it that the Apple Watch is only really a threat to quartz and mechanical watches in a comparable price range. I’m not sure that’s true, and there are several reasons. One place the threat is most obvious might surprise you: the bracelet of the black DLC-coated Watch. This is probably the single best designed bracelet I’ve ever seen on any watch, period.

It’s astonishingly intelligently designed and should have the watch industry really worried, and yet somehow, I’ve read almost nothing about it, either in watch specialist media or elsewhere.

In dismissing the Apple Watch – or in rushing to market with poorly thought out, or obviously overpriced and cynically designed smartwatches – I think the Swiss watch industry is missing something, which is that Cupertino may understand luxury better than Europe right now. If that bracelet had been designed in Switzerland it would probably have added four figures to the cost of the watch it came on, and I'm not sure that there is a watch brand in Switzerland with the imagination to design something like this right now. It's just one part of the most expensive Apple Watch outside of the gold Edition, and the whole watch costs $1,099. I can think of frighteningly few watches at any price, mechanical or quartz, that are as well designed.

For people who love mechanical watches, the Apple Watch is both unimportant and important. It’s unimportant because what it offers really is totally different from the pleasure you get from a great tool watch with an amazing history, like the Sub or the Speedmaster, or the connection you get to a fusion of aesthetics, mechanics, and craftsmanship from something like a Patek or Lange. But that’s also why it’s important. And it's also why, even for luxury watchmaking, it is a little dangerous. Apple’s actually succeeded in doing with the Apple Watch what they did with the iPhone: inventing a new experience. Whether that experience is one ultimately more compelling than the one offered by mechanical watches, nobody knows. What I don't think the luxury watch world can afford is complacency. If it fails to realize that what the Apple Watch actually offers is not competition, but a convincing alternative experience – and if it doesn't take the hint that luxury is ultimately about attention to detail, not marketing or price point – it could be in serious trouble.

[bjorn_e58]

(10-02-2016, 01:27 PM)jk Skrev: Det er efter min mening slet ikke den vej, man skal gå med smart watches. De skal netop IKKE ligne almindelige ure. De skal have deres helt egen brugeroplevelse.

Vi kan jo ikke altid være enige, og det er vi så ikke her. Jeg tror snarere at man skal se på Apple Watch som en udvikling af det allerede store udvalg af diverse "smart" enheder, om det er telefoner, tablets, eller andet, og at køberne nok allerede er interesserede i yet-another-gadget. Det er absolut ikke ment negativt, og det er helt forståeligt, at det sker. Men jeg kommer aldrig til at købe et.

Den idé, som Huawei har med at starte deres design med, hvad man (man er her sådan nogen som mig) forventer af design på et ur, er jeg helt sikker på, er holdbar. Og brugeroplevelse er jo ikke kun design og udseende, det er også betjening, og her gætter jeg på, at Huawei såmænd er på linie med andre smart-devices, og derfor også Apple Watch. Der er nogle youtube videoer, der viser det.

Hvis man læser nogle anmeldelser af det, er der nogle af de samme kommentarer som Jack Foster har. Her er blot et par eksempler:

"The Huawei Watch gas gotten a fair share of praise for being the most beautiful smartwatch there is right now, and subjective as it may be, we're inclined to agree. Classical mechanical watch looks are the route to mainstream smartwatch adoption and Huawei was first to get it right."

"Overall, the Huawei watch is one fine timepiece with craftsmanship on par with a similarly priced traditional watch. As such it looks and feels of higher quality than the majority of smartwatch offerings out there."

"This is no rubber and plastic hatchet job - the Huawei Watch is stylish and well-made."

"The Huawei is attractive, comfortable, and most importantly of all, it looks and feels like a watch. I'm not embarrassed to wear this thing in public, and that's an important hurdle which the smartphone as a concept it starting to overcome."

Lad mig til slut lige sige, at jeg på ingen måde ønsker at reklamere for Huawei - jeg siger blot, at jeg mener, de i høj grad har fat i en idé, som tiltaler mange - ligesom Apple har det. De to kommer nok til at konkurrere betydeligt mindre om de samme kunder, end de gør, når det drejer sig om smartphones og tablets.

/Bjørn.