Hvad bryder du dig ikke om?

[willy]

Criticism has become a swear word in the minds of many people today.It has been a
long time since i read a review anywhere,that goes beyond the marketing propaganda
put out by watch brands.It almost seems like there are no bad watches made anymore.
The main theme is not to offend anyone.I like to call it positive criticism.
I will admit that in the past many reviews of watches,were sometimes negative to the
point of being ridiculous.But the tendency today is to say that every watch has got something
going for it.This might be true,but the watch might still be a marketing rip off.
                              Then we come to the question of taste.Many will say that one mans
favorite drink,is another mans poison.This is also very true,but imagine a world where people
have lost the ability to give an honest opinion on a product.The watch world has changed
a lot in the last twenty years especially with the in march of Micro brands.I prefer to call 
most of them designer watches,since many are just badged watches made in the same
factory with input from a designer sitting in a office somewhere in the world.And the biggest
outlay they have,is not in the manufacture of the watch,but in the marketing of it.And it
is amazing how many people believe they are actually buying from a independent brand.
This is not to say these watches are not value for money,because many of them are
very good value indeed compared to many well known brand products.The only reason
they can be good value is because many big name brand products have been ripping us
all off for many years.I will just mention the brands who have been selling us watches
with bog standard calibers from mostly ETA or Selita for vastly inflated prices.Omega
-IWC-Breitling-Tag- etc etc.Micro brands have forced them to up there game,and in
this way have benefited the value we can get in their newer watches from top brands.Grand Seiko
despite their new policy of drowning the market with limited editions,are forcing other
brands to take a good hard look at their finishing on the calibers and details on their
watches.Macro pictures prove that they are much more advanced than Swiss brands
in the finishing department.So to sum it up,competition is always good for the consumer
in the end. The only thing i miss reading watch reviews today,is honesty.They are nearly all
incredibly boring and bland,and they all write not to offend the industry that pays them.
It seems we live in a world where nothing made is a piece of junk or a rip off.