05-08-2016, 11:50 PM
Vi prøver at diskutere, hvorfor Swatch Group ønskede at begrænse salget af værker fra ETA. Noget som monopolmyndighederne modsatte sig og forsinkede. Der er en glimrende artikel her om baggrunden:
http://www.ablogtowatch.com/a-brief-history-of-eta/3/
Her er et centralt afsnit fra artiklen:
What he saw is that the Group spent billions of francs on expanding ETA, improving its manufacturing abilities and developing better movements, only to be bound to sell these to big and small brands alike who would then directly compete with Swatch group brands. As the New York Times quotes Nick Hayek, CEO of Swatch Group and son of Nicolas Hayek: "We are in a ridiculous situation that would be like having BMW supply all the engines for Audi and Mercedes. In no other industry do you have one company supply all the critical parts to the people who then compete directly with it." To top it all off, Swatch was not allowed to raise its prices without Swiss authorities immediately investigating the move. Therefore not only was Swatch bound to sell movements but they were prohibited to raise profit margins either (ETA did increase its prices a few times over the years but the raise was always strictly moderated by the authorities).
What was told by many was perfectly summarized by Jean-Claude Biver (Chairman of Hublot) for the NYT: "Thanks to Swatch, there is no other industry with such cheap entry costs." Well, Nicolas Hayek wanted this to be over once and for all.
http://www.ablogtowatch.com/a-brief-history-of-eta/3/
Her er et centralt afsnit fra artiklen:
What he saw is that the Group spent billions of francs on expanding ETA, improving its manufacturing abilities and developing better movements, only to be bound to sell these to big and small brands alike who would then directly compete with Swatch group brands. As the New York Times quotes Nick Hayek, CEO of Swatch Group and son of Nicolas Hayek: "We are in a ridiculous situation that would be like having BMW supply all the engines for Audi and Mercedes. In no other industry do you have one company supply all the critical parts to the people who then compete directly with it." To top it all off, Swatch was not allowed to raise its prices without Swiss authorities immediately investigating the move. Therefore not only was Swatch bound to sell movements but they were prohibited to raise profit margins either (ETA did increase its prices a few times over the years but the raise was always strictly moderated by the authorities).
What was told by many was perfectly summarized by Jean-Claude Biver (Chairman of Hublot) for the NYT: "Thanks to Swatch, there is no other industry with such cheap entry costs." Well, Nicolas Hayek wanted this to be over once and for all.
![[-]](https://urdebatten.dk/images/collapse.png)