The Evolution Of The Dive Watch

[TioMalo]

Willy, you´re right: It is with the classical diving watches as with 60´s british and european sport cars; we love them and we propably own one or wish to own one in the future.
But we know that each and every family car produced since year 2000 has an quicker and stronger engine and are more fit for sporty driving than a vintage MGA or Porsche 914.

So, it´s their semiotic role and iconic design we love. The youthful (and slightly macho) associations, the signal value and their look we love and pay silly amounts of money for to own one.

Knowing this makes not the infantil joy less when looking at a Rolex Sub or MGA from 1964...