The corruption eating watch bloggs

[Tage Reinhardt]

Any watch reviewer can be assessed based on 3 simple criteria - defined by Aristotle, the founder father of classic rhetoric, the art of persuasive communication.

1. Ethos.

Is the watch reviewer credible, sincere, trustworthy, genuinely concerned with the best interests of the audience and morally virtuous? Or is the watch reviewer promoting personal interests, a hidden agenda, commercial interests or manipulating the truth with self-serving biases?

2. Logos.

Is the watch reviewer knowledgeable, a subject matter expert on watches or a banana?

3. Pathos.

Is the watch reviewer genuinely passionate about watches or is it about business and cool cash?