Brand of the week Zenith
#1
Zenith have a history and tradition in watchmaking that is unique . They have the distinction of having achieved over 1500 awards for their
contributions to watch making . I think this is the highest number achieved by any brand . Founded in 1865 and except for a little blip
during the Japanese quartz invasion , they have been making some of the best mechanical watches and introducing new ideas to
watchmaking .
In the year 1969 a legend was born . One of the greatest watch calibers ever the El Primero chronograph
the worlds first intergrated automatic 36000 vph . This was a revelation at that time and other brands were standing in line to try to get
Zenith to supply them with it . They had been suppling other swiss brands with calibers for many years , because they were a true
inhouse manufacturer of calibers . As far as i know they make over 18 different types of watch calibers . Rolex are just one of the
many brands that have used the El Primero caliber . Like Jaeger LeCoultre they have been the driving force behind many other
brands way to fame . And just like JLC they did it with discretion .

The Elite and El Primero calibers are made in so many forms and shapes i cannot list them here . Enough to say
many of them are absolutly beautiful to look at through a glass case back . Zenith have gone through some bad periods in the
last 40 years with the quartz problem , and a certain director called Theirry Natae . This man took Zenith into fields they did not belong
in , and he caused a lot of damage to the brand . A good tip , keep away from watches made in his period in charge .

Today Zenith have gone back to what they do best , making classic and some might say conservative
watches . They no longer supply as many brands with calibers , just a selected few are allowed to buy from them . They are a true
giant in the history of Swiss watchmaking . And i know they have a special place in the hearts of watch lovers everywhere .

Willy

PS. I hope some kind soul will post a few pictures for me Icon_e_smile
- Jeg er engelsk - bor i Danmark, forstår dansk - men foretrækker at skrive på engelsk Icon_smil
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Beskeder i denne tråd
Brand of the week Zenith - af willy - 26-05-2014, 04:56 PM
Re: Brand of the week Zenith - af bjorn_e58 - 26-05-2014, 07:30 PM
Re: Brand of the week Zenith - af willy - 26-05-2014, 07:46 PM
Re: Brand of the week Zenith - af bjorn_e58 - 26-05-2014, 08:21 PM
Re: Brand of the week Zenith - af willy - 26-05-2014, 08:46 PM
Re: Brand of the week Zenith - af phrede - 26-05-2014, 11:07 PM
Re: Brand of the week Zenith - af Avantismo - 27-05-2014, 05:54 AM
Re: Brand of the week Zenith - af willy - 28-05-2014, 07:40 PM
Re: Brand of the week Zenith - af willy - 30-05-2014, 02:31 PM



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