12-08-2013, 02:20 PM
Most micro brands are produced in the same factorys . They are not really watch brands at all , because everything is built out of house . Its all about marketing and sales bullshit . Anyone can create a watch brand today , and they do not need a factory to do it . They use simple calibers that are produced in the millions . These huge factorys make any watch design you can dream up , for a very very low price . So the mark up on these watches is unbelievable . One factory in Hong Kong make many of the micro brands mentioned in this site .
This type of Watch is fairly reliable , and can last you for years . But do not think you are getting value for money when you buy one . They are sold for ten times the cost of making them . I rate them out for a watchmaking viewpoint to be in a lower class than say a Casio or Festina .
I know you should not just buy watches because of the resale value . But 99% of these brands are bloody near impossible to sell again . Because if you are watch dealer , you know what they are worth . But some watch dealers , who sell micro brands will always tell you a lot of bullshit from the sales brochure about how good they are . Sometimes you will only learn the truth , when you try to sell your watch to a dealer who sells quality and not quantity . But of course they will do a deal for your watch , if you buy another micro brand watch .
Just bear in mind these brands are experts in marketing , but not making watches .
Willy
This type of Watch is fairly reliable , and can last you for years . But do not think you are getting value for money when you buy one . They are sold for ten times the cost of making them . I rate them out for a watchmaking viewpoint to be in a lower class than say a Casio or Festina .
I know you should not just buy watches because of the resale value . But 99% of these brands are bloody near impossible to sell again . Because if you are watch dealer , you know what they are worth . But some watch dealers , who sell micro brands will always tell you a lot of bullshit from the sales brochure about how good they are . Sometimes you will only learn the truth , when you try to sell your watch to a dealer who sells quality and not quantity . But of course they will do a deal for your watch , if you buy another micro brand watch .
Just bear in mind these brands are experts in marketing , but not making watches .
Willy
- Jeg er engelsk - bor i Danmark, forstår dansk - men foretrækker at skrive på engelsk 
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