15-06-2005, 06:59 PM
Ved oversættelse af ovenstående tekst via googles translate værktøj, lyder det sådan på engelsk (til os der ikke forstår fransk!!)
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ETA SA: History of a name. Before 1891, company ETERNA named "FACTORY Of OUTLINES". When ETERNA put on the market of the outlines and the finished watches, it renamed "Factory of watches". It was in truth a factory of outlines and a manufacture. ETA SA, until the end of the year 2002 "Factories of Outlines", was certainly equipped with an erroneous name. By taking account of the history and of passed of the preceding firms, one could quite simply have called ETA SA: MANUFACTURE OF WATCHES. It was indeed until 1932 a FACTORY Of OUTLINES and a MANUFACTURE. But the denomination "Manufactures of watches" keeps the print of the history because, since 1932, ETERNA was subdivided in two firms, namely ETA and ETERNA. In 1932 thus, ETA names "FACTORY Of OUTLINES", and ETERNA, which has not manufactured any more outlines for this same year, names "FACTORY OF WATCHES". If one considers the case of Fontainemelon, it becomes obvious that these names definite nor were never standardized. When Fontainemelon offered on the market of the outlines and the finished watches, it named "Factory of Clock industry of Fontainemelon" (FHF) and preserved this name even when it did not manufacture any more finished watches. Year by year, ETA SA concentrated on the delivery of complete movements, while a negligible quantity of its production related to the delivery of mechanical outlines. This situation not corresponding more to the corporate name "Factories of Outlines", ETA SA decided to change some as of January 1, 2003 to become: ETA SA Manufactures Clock making Switzerland. Simple and more precise, it conveys the fundamental values of the company, and particularly the respect of the tradition and the assets which made the experiment of ETA SA since 1793. The passion of the allied clock industry to the advanced technologies, make today ETA SA, one of greatest clock making manufactures in the world. ETA SA Manufactures Clock making Switzerland Marketing - Communication "
/Tommy
http://translate.google.com/translate_t
ETA SA: History of a name. Before 1891, company ETERNA named "FACTORY Of OUTLINES". When ETERNA put on the market of the outlines and the finished watches, it renamed "Factory of watches". It was in truth a factory of outlines and a manufacture. ETA SA, until the end of the year 2002 "Factories of Outlines", was certainly equipped with an erroneous name. By taking account of the history and of passed of the preceding firms, one could quite simply have called ETA SA: MANUFACTURE OF WATCHES. It was indeed until 1932 a FACTORY Of OUTLINES and a MANUFACTURE. But the denomination "Manufactures of watches" keeps the print of the history because, since 1932, ETERNA was subdivided in two firms, namely ETA and ETERNA. In 1932 thus, ETA names "FACTORY Of OUTLINES", and ETERNA, which has not manufactured any more outlines for this same year, names "FACTORY OF WATCHES". If one considers the case of Fontainemelon, it becomes obvious that these names definite nor were never standardized. When Fontainemelon offered on the market of the outlines and the finished watches, it named "Factory of Clock industry of Fontainemelon" (FHF) and preserved this name even when it did not manufacture any more finished watches. Year by year, ETA SA concentrated on the delivery of complete movements, while a negligible quantity of its production related to the delivery of mechanical outlines. This situation not corresponding more to the corporate name "Factories of Outlines", ETA SA decided to change some as of January 1, 2003 to become: ETA SA Manufactures Clock making Switzerland. Simple and more precise, it conveys the fundamental values of the company, and particularly the respect of the tradition and the assets which made the experiment of ETA SA since 1793. The passion of the allied clock industry to the advanced technologies, make today ETA SA, one of greatest clock making manufactures in the world. ETA SA Manufactures Clock making Switzerland Marketing - Communication "
/Tommy
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