23-03-2015, 09:26 PM
360° - The Facets of Glashütte Original.
German Watch Manufacturer starts its international roadshow in Basel.
German watch manufactory Glashütte Original unveils today a global roadshow under the theme “360° - The Facets of Glashütte Original” under the eyes of watch experts, connoisseurs and international publicists right in the heart of the Swatch Group Plaza at BASELWORLD.
170 years after the very beginnings of the watchmaking industry in Glashütte/Saxony, the brand kick starts its international roadshow, which will travel from city to city in the coming months. The exhibition concept has a circular and welcoming setup based on three pillars: the rich heritage, the exciting present and the promising future of the brand.
Multi-media installations highlight various facets of Glashütte Original not only focusing on the manufactory, but also on the Alfred Helwig School of Watchmaking and the German Watch Museum Glashütte, which represent the dedication to future achievements just as much as the preservation of watchmaking heritage.
A selection of historic timepieces from the German Watch Museum Glashütte – of which the manufactory is one of the co-founders – are on display highlighting the roots of the watchmaking industry in Glashütte. In addition to these fascinating exhibits, the brand proudly presents its technical and design milestones from previous years.
At the very heart of the exhibition is a so called “watchmaking bar” installed as a centerpiece. Here, visitors can not only discover the in-house expertise and skills of Glashütte Original’s craftsmen, but also test their own watchmaking talents under professional guidance. Furthermore, a dial maker from the company’s own dial manufactory, which is based in Pforzheim, demonstrates the dexterity and special skills needed in manufacturing delicate and beautiful dials.
More details with regard to the itinerary and the timing of the next stops will be published shortly. Follow all news regarding this exhibition on our website and our social media channels via the hashtag #GOFacets.
http://www.glashuette-original.com/news-...ews/#37635
German Watch Manufacturer starts its international roadshow in Basel.
German watch manufactory Glashütte Original unveils today a global roadshow under the theme “360° - The Facets of Glashütte Original” under the eyes of watch experts, connoisseurs and international publicists right in the heart of the Swatch Group Plaza at BASELWORLD.
170 years after the very beginnings of the watchmaking industry in Glashütte/Saxony, the brand kick starts its international roadshow, which will travel from city to city in the coming months. The exhibition concept has a circular and welcoming setup based on three pillars: the rich heritage, the exciting present and the promising future of the brand.
Multi-media installations highlight various facets of Glashütte Original not only focusing on the manufactory, but also on the Alfred Helwig School of Watchmaking and the German Watch Museum Glashütte, which represent the dedication to future achievements just as much as the preservation of watchmaking heritage.
A selection of historic timepieces from the German Watch Museum Glashütte – of which the manufactory is one of the co-founders – are on display highlighting the roots of the watchmaking industry in Glashütte. In addition to these fascinating exhibits, the brand proudly presents its technical and design milestones from previous years.
At the very heart of the exhibition is a so called “watchmaking bar” installed as a centerpiece. Here, visitors can not only discover the in-house expertise and skills of Glashütte Original’s craftsmen, but also test their own watchmaking talents under professional guidance. Furthermore, a dial maker from the company’s own dial manufactory, which is based in Pforzheim, demonstrates the dexterity and special skills needed in manufacturing delicate and beautiful dials.
More details with regard to the itinerary and the timing of the next stops will be published shortly. Follow all news regarding this exhibition on our website and our social media channels via the hashtag #GOFacets.
http://www.glashuette-original.com/news-...ews/#37635
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