brands in danger of losing their identity

[willy]

JK Skrev:

willy Skrev:i have always liked iwc,and respected their sober way of designing and making watches.now it seems they are going the same way as breitling,omega,etc.etc.instead of making watches that are pratical in use,they are catering for the coffe shop diver.

En lidt mærkelig kritik lige netop nu, efter IWC på SIHH præsenterede en lang række nye Portuguese modeller. Disse modeller følger i aller højeste grad IWC's tradition for design.

Nogle af disse ure vil med garanti bliver klassikere i fremtiden.

Dette var IMHO det flotteste udviklingsarbejde firmaet har lavet i årevis. Jeg mene, at IWC med denne serie Portuguesere netop vendte tilbage til deres rødder i stedet for at lave "smarte" cafe-ure.

Jens-Kristian

Citat:

i did not say that all iwc watches had lost their way.as for portuguese look at the response they got for their vintage collection.you can buy them for half price.and so called limited editions 1000 of this model 2000 of the next.that is mass production not limited.do they want to be like a.p. a new limited edition every month ?all these brands do is change the colour of the dial,put a new strap on and wupti,you have a new limited edition.their traditional watches are classics,but i have not read or seen anything new from iwc in a long time.that has a snowballs chance in hell of becoming a classic. willy