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Fuld Version: Watch Snob: The Brand You Still Can't Be Caught Dead Wearing
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Citat:The Watch Snob is in.

IWC Watches
I’ll admit, I’m a sucker for advertising. So I’ve fallen hard for IWC’s “Engineered for Men” campaign and the design of its watches, which really appeal to my inner pilot, diver and sailor. In looking at your past columns, I’ve noticed that you seem to not like IWC in general. Yet it seems to meet most of your criteria for a good brand: in-house movements, long history, etc. So why don’t you like IWC? Are there any of its watches you like?

Here’s the thing about IWC: I have tried to like it, and it isn’t doing a lot of things right. But it is a confused brand. On the one hand, it wants to be taken seriously and indeed has put out some fine innovations and movements, such as its eight-day hand-wound, its Pellaton auto-winding system and the 89360 chronograph calibre.

This year, it’s dipped a toe in the exclusive waters of ultra-complicated movements with its Portuguese Sidérale Scafusia. So why does it continue to dabble in overpriced fashion pieces such as its cartoonish Aquatimer and the gussied-up Portofino? I have a theory: IWC is like that awkward girl in school who slept with all the boys just to be considered popular. Sure, she got a lot of attention but not exactly the kind she could be proud of. Then, like the girl who matured into an elegant woman but never developed the self-esteem to accompany her charms, IWC can’t shake off its desire to stay popular with the wrong crowd.

If I’ve lost you in my metaphor, let me illuminate. IWC was a once-proud watch company, like so many were, before the so-called quartz crisis of the 1970s. But then it entered that awkward phase when it became desperate for attention and turned out some forgettable pieces just to stay afloat. When it finally found its footing again, it had developed, shall we say, a reputation with the wannabe Village People like you (the diver, the pilot, the sailor). Rather than return fully to glory, IWC is afraid to step away from the boys that snuggled up to it. I hold out hope that we’ll see a day when IWC trickles down its in-house calibres to all its references and again becomes the brand it once was. It seems to be on the right path.
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Det er jo en holdning.... ud af utrolig mange
mit syn på IWC ændre den dog ikke på <!-- s:up: --><img src="{SMILIES_PATH}/icon_Up.gif" alt=":up:" title="Thumps up" /><!-- s:up: -->

Dette nemmeste er jo at komme med kritik
det bliver straks noget sværere hvis man skal komme med løsninger der giver sorte tal på bundlinien,
folk glemmer tit syntes jeg at ure er hård forretning du kan godt sidde og drømme romantisk og de gamle dage hvor
alt sjovt nok når der bliver talt om dem var so sweet,det giver bare ingen sorte tal ano 2012.
The watch snob sætter en ære i at provokere, dette er ingen undtagelse.
Jeg skal ærlig indrømme at jeg holder meget af IWC urene fra 80'erne og 90'erne men jeg har flyttet mig og mit bedste (smukkeste) ur er nok Portuguese Yacht Club Chrono. Et nyt ur men med meget substans og karisma!

IWC har noget at have deres stolthed i, arven er tung og forpligter. Bling bling er ikke lige mig og IWC har heldigvis noget for enhver smag.

Mvh
Michael
Nogen mennesker kan finde ære i de mærkeligeste ting,
tag det for hvad det er (endnu en holdning på det store net) og altid med et Icon_e_biggrin1

Det handler om hvad der lige præcis gør dig glad,
alt andet er ikke så vigtigt.

Jeg er enig med Michael modsat rigtig mange andre mærker
så har IWC noget at have "det" i <!-- s:up: --><img src="{SMILIES_PATH}/icon_Up.gif" alt=":up:" title="Thumps up" /><!-- s:up: -->
I min verden er det en stor styrke at kunne tilpasse sig og tilbyde de ure som folk gerne vil købe. Det kan og gør IWC.

Jeg ved ikke hvem der er "the wrong crowd" af ur købere...? Måske nogen kan oplyse mig?
Jeg kan komme på andre high-end mærker som virkelig lefler for de hippe, de hurtige, name-dropping og star-fucker folket:-))
Tror der hvor der er noget der glimter af guld eller lugter af penge, ja, dér vil der også være et klientel som vil flashe forskellige mærker for at give indtryk af rigdom og velmagt.
IWC er ikke engang disse typers foretrukne mærke
Man kan også finde artikler hos Watch Snob som roser IWC;

Classic IWC Big Pilot 
I'm currently in my final year of university and soon I'll be heading off to do my master's degree in History and International Affairs at a prestigious university. Currently, I'm wearing a custom-made pilot watch that I assembled myself. It uses an ETA 6497 movement and is housed in a polished 44 mm x 10 mm stainless-steel case with brown leather straps. I have always been drawn to WWII style B-Uhr pilot watches for their simplicity, functionality and history.

Unfortunately, unless I'm talking to a person who knows a thing or two about watches, my brand-sterile watch gets no attention. Therefore, I need help finding a watch that is sophisticated enough for my academic background in history and (unfortunately) recognisable enough for the less sophisticated minds in the international relations department. I'm not floaded, but I am willing to invest in a proper watch.


You seem like a sensible man, and I commend you for assembling your own timepiece. Time learning the workings of a watch is time well spent. Years ago, I spent a summer learning at the knee of a watchmaker who taught me the basics of movement disassembly and reassembly. It was a formative experience that, to this day, I consider as valuable as my days in university.

Now, on to your question: If you love pilot watches but want pedigree, you can do little better than an IWC Big Pilot. Though I have written before about the brand’s uneven portfolio, the Big Pilot is a solid choice, with a fantastic manufacture movement and styling that should suit your age and interest.

Read more: [url]"http://uk.askmen.com/fashion/mens-watches_700/724_pilot-watches.html#ixzz23lKvSdhw" onclick="window.open(this.href);return false;">http://uk.askmen.com/fashion/mens-watch ... z23lKvSdhw[/url]
Han provokerer vist bare for provokationens skyld - og for at få læsere...
Når han det ene sted roser dem, men i et andet rakker dem ned, så tager jeg ham ikke alt for seriøst.

Det lader til han savner lidt flere læsere og nogen han kan sparke lidt over skinnebenet.

@ Claus

Jeg tror ingen gang han selv ved det. Måske ham selv? <!-- s:lol: --><img src="{SMILIES_PATH}/icon_lol.gif" alt=":lol:" title="Laughing" /><!-- s:lol: -->
Bare endnu en i en lang række af selv udråbte eksperter som kan lide at høre sige selv Icon_rolleyes
som jeg sagde tag dem for hvad de er og altid med et <!-- s:lol: --><img src="{SMILIES_PATH}/icon_lol.gif" alt=":lol:" title="Laughing" /><!-- s:lol: -->

Fred med hvad han/hun mener om IWC han/hun kan have sin holdning
så har vi andre også vores i fred Icon_cool